YouTube analytics basics

Yous tin use analytics to amend understand your video and channel performance with key metrics and reports in YouTube Studio.Note: Some information, such as geography, traffic sources, or gender, may exist limited. Learn more than most limited data in YouTube Analytics.

Get to YouTube analytics

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.

You can also view diverse reports at the video level:

  1. Sign in to YouTube Studio.
  2. From the left bill of fare, select Content.
  3. Point to your video and select Analytics . You tin can besides view your latest video performance from the channel dashboard. Click a video title or thumbnail.

Note: You tin can click Run across MORE or Avant-garde MODE to view an expanded analytics report to get specific data, compare performance, and export data.

Within YouTube analytics, yous'll see unlike tabs that aid you sympathise your data.Notation: Some reports may not exist available on mobile devices.

Overview

The Overview tab shows you a summary of how your aqueduct and videos are performing. The key metrics card shows your views, lookout man time, subscribers, and estimated acquirement (If yous're in the YouTube Partner Program).Note: You may see personalized overview reports that prove comparisons to your typical performance. These insights will explain why your views may exist higher or lower than usual.

In this tab you'll also see reports for:

  • Typical performance: At the channel level, it's a comparison of your channel's typical operation. At the video level, it's a comparison of your video'due south typical functioning.
  • Height videos: Your recent videos ranked by views.
  • Realtime: Your functioning over the last 48 hours or sixty minutes.
  • Latest videos: Your operation from your 10 latest videos.
  • Stories: Your performance over the last 7 days from your latest Stories.

*At the video level, y'all'll see cardinal moments for audience retention and your Realtime report.

Achieve

In this tab y'all'll also run across reports for:

  • Traffic source types: How viewers found your content.
  • External: Traffic from websites and apps that embed or link to videos from your aqueduct.
  • Suggested videos: Traffic from suggestions that announced next to or after other videos and from links in video descriptions.These videos could be your own videos or someone else's.
  • Impressions and how they led to watch time: how many times your video's thumbnails were shown to viewers on YouTube (Impressions), how oft those thumbnails resulted in a view (Click-through charge per unit), and how those views ultimately led to lookout man time.
  • Playlists: Traffic from the almost-watched playlists that include your videos.
  • YouTube search: Traffic from search terms that brought viewers to your content.

Engagement

The Engagement tab gives yous a summary of how long your audience is watching your videos. The primal metrics card shows your watch fourth dimension and average view duration.

In this tab you'll also see reports for:

  • Top videos: Videos with the about watch fourth dimension over the last 28 days.
  • Top playlists: Playlists with the most watch time over the concluding 28 days.
  • Top videos past end screen: Your channel'south most effective stop screens over the concluding 28 days.
  • Top cease screen element types: Your aqueduct's nearly effective finish screen element types over the last 28 days.
  • Pinnacle posts: Your height Community posts over the last 28 days.

*At the video level, you'll come across reports for audience retentiveness, likes (vs. dislikes), and end screen chemical element click rate.

Audience

In this tab you'll also run into reports for:

  • Videos growing your audience: Your audience'south online activity across your aqueduct. Data is based on your new viewers across all devices in the last 90 days.
  • When your viewers are on YouTube: Your audience'due south online activeness beyond your aqueduct and all of YouTube. Data is based on your viewers across all devices in the final 28 days.
  • Subscriber bell notifications: How many of your subscribers get all notifications from your channel. The tab also shows and how many tin can actually go those notifications, based on their YouTube and device settings.
  • Lookout time from subscribers: Your audience'due south scout time divided between non-subscribers and subscribers.
  • Age and gender: Your audience by age and gender. Information is based on signed in viewers across all devices.
  • Other channels your audience watches: Your audience's online activity across other channels on YouTube. Data is based on your viewers across all devices in the final 28 days.
  • Other videos your audience watched: Your audition'south online activity outside of your channel. Information is based on your viewers across all devices in the last vii days.
  • Top geographies: Your audience by geography. Data is based on IP accost.
  • Top subtitle/CC languages: Your audition by subtitled language. Data is based on use of subtitles/CC.

*At the video level, yous'll see reports for watch time from subscribers, peak geographies, top subtitle/CC languages, and age and gender.

Acquirement

In this tab you'll too see reports for:

  • Monthly estimated revenue: How much your channel has earned in the last 6 months. For ongoing months and months without finalized payments, revenue is estimated and subject to change.
  • Revenue sources: How y'all're making coin with YouTube.
  • Transaction acquirement: Estimated net revenue from transactions, such as paid content and Super Chat. The guess includes deducted partner charged refunds for the selected date range and expanse.
  • Top-earning videos: Videos with the highest estimated revenue for the time menses.
  • Ad types: The format of the ad and its buying platform. This breakup is merely available for YouTube advertizing revenue and impression-based metrics.

*At the video level, you'll see reports for revenue sources, transaction acquirement, and ad types.

Enquiry

The Research tab gives you a summary of what your audition and viewers beyond YouTube are searching for.

In this tab you'll also come across reports for:

  • Searches beyond YouTube: The height search topics you explored and volume made past your audition and viewers across YouTube over the concluding 28 days.
  • Your viewer's searches: The search terms and volume your audition and viewers of similar channels are searching on YouTube over the last 28 days.

Spotter how to use analytics

Bank check out the following video from the YouTube Creators aqueduct on YouTube Analytics basics.

Analytics in YouTube Studio

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